Notion: Either we do not do it, if we do, it has to be perfect.

Value: Seeking the promotion of corporate value and personal value and achieving a win-win relationship between the corporate and employees.

Talent: In SinoFert, Talent= Lofty personality+ superb intelligence +highly satisfactory achievement. The Corporation will retain talents by rewarding careers, sincerer care, and welfare.

Market: By no means could SinoFert survive without the market.

Service: Establish a valuable service mode. We create what our clients need.

Existence: An Enterprise which creates no value should not exist.