In 2003, Sinofert was the first in the sector of agricultural inputs to open the free hotline 800-810-9991 and invited specialists to provide consulting concerning crop nutrition and fertilization technology for the farmers.
By the end of 2008, Sinofert hotline has received more than 1.2 million calls, thus becoming “a classroom in the air” to help the farmers with agrichemical knowledge.
In 2004, Sinofert cooperated with China National Radio in initiating the program “Sinochem Agriculture Plaza” aimed at teaching the farmers on the use of fertilizers and crop protection, which has benefited over 1.4 billion listeners.
More than 6 million copies of scientific fertilization manuals are provided for farmers every year. Over 4,200 agrichemical lectures are conducted every year.