Sinofert Holdings is China’s largest comprehensive fertilizer company, with business covering the whole industry chain of resource, R&D, production, distribution, and agrochemical services. As the largest fertilizer importer in China, Sinofert is the main channel of imported fertilizers in China with over 60 years of experience in international trade of fertilizers, keeps long-term and good strategic partnership with major international fertilizer suppliers,

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and plays a significant role in ensuring the supply of under-supplied fertilizers in China.As one of the largest fertilizer producers in China, Sinofert owns 300 million tons of high quality phosphate rock resources, and has the capability of R&D and production of a complete set of fertilizers with controlling and sharing annual production capacity of more than 10 million tons, including macro-element, middle-element and micro-element fertilizers, as well as new fertilizers such as special fertilizer, slow/controlled-release fertilizer, and bio-fertilizer. As the largest fertilizer distributor and service provider in China, Sinofert has built its own nationwide distribution network in major agricultural regions in China with over 2000 distribution centers, covering more than 95% of arable land in China. After more than 60 years’ development, Sinofert has become the most reliable partner to China’s farmers.

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As a comprehensive service provider of agricultural inputs, Sinofert is not only committed to develop fertilizers for agricultural use from upstream scarce resources, but also dedicated to provide systematic solutions for China’s agricultural production through high quality agrochemical services. Under the development of China’s agricultural modernization,Sinofert will combine its own strategies and

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China’s agricultural development closely and try to realize self value creation in the process of meeting customers’ demands.As the process of agricultural modernization accelerates, China’s agriculture is developing to be large-scale and systematic, and meanwhile customers’ structure, consumption structure and service demand are changing deeply. Consequently, Sinofert, based on its own features, has developed the strategies which could not only meet the requirements of development of modern agriculture but also support the sustainable development of Sinofert. The strategies mainly include: customer-oriented marketing strategy—based on the change of customers’ structure and demand, to promote the transformation from pure trade to marketing through providing package solutions to customers, and realize self-value creation in the process of serving customers; industrial strategy with advanced manufacture—through constant cost reduction & efficiency improvement and technological innovation, to promote the transformation from single fertilizer production to chemicals production with fertilizer in dominant position, and improve the core competitiveness and profitability of manufacturing enterprises; resources acquisition strategy with global perspective—according to industrial base and market status of Sinofert, to promote the acquisition of upstream scarce resources in a global basis, and try to lay a solid foundation for the sustainable development of Sinofert.

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